Press release

Micronas welcomes Excelpoint as distribution partner in Asia

From now on, Micronas counts on Excelpoint as a strong partner to expand the sale of Micronas products in Asia

Freiburg, 21 March, 2013 – Micronas (SIX Swiss Exchange: MASN), known and recognized in the automotive and industrial business as a global partner for intelligent, sensor-based system solutions, and Excelpoint Technology Ltd, a total solutions provider of quality components, engineering designs and supply chain services to electronics manufacturers in Asia, announce their agreement for distribution services in Asia with main focus on China.

Excelpoint will provide locally trained engineers to promote, support, and sell Micronas products and services. The initial focus will be on the well-known Micronas Hall switch and linear Hall sensor families. The long-term mission is the extension of Micronas’ business in the industrial segment by promoting Micronas current sensors and mySENS® gas sensors as well as high-voltage controllers for intelligent actuators.

“Due to our alliance with experienced local sales partners, Micronas’ creative engineering power and innovative strength will have greatest effects on customers”, says Yanick Yan, China Country Manager of Micronas.

Excelpoint will provide a full array of engineering and logistics support for Micronas’ customers across Asia. With a technically adept engineering staff and a full range of product fulfillment services, Excelpoint is well positioned to support demand creation efforts and product fulfillment management. Marks Cheng, Business Development Director of Excelpoint, adds “Excelpoint’s engineering team is excited to support Micronas’ Hall-effect and gas sensor product lines. Our company focuses on the distribution of products with leading- edge technologies. Therefore, we are looking forward to working closely with Micronas and its customers on helping to bring their products to the market.”

About Excelpoint

Excelpoint is a total solutions provider of quality components, engineering designs and supply chain services to electronics manufacturers in Asia including original equipment manufacturers (“OEM”), original design manufacturers (“ODM”) and electronics manufacturing services providers (“EMS”).

Excelpoint works closely with its principals and customers to identify new trends and technologies, and to create and test new technical features that will complement their customers' products. The Group has three research and development (“R&D”) centres supported by a team of dedicated R&D professionals to create innovative solutions that will help customers go to market quickly and efficiently. The total solutions and reference designs created by Excelpoint are found in a number of products and applications such as industrial instrumentation, wireless communications and consumer electronics equipment.

Headquartered in Singapore, Excelpoint has facilities and offices in over 25 cities across the Asia-Pacific region including Malaysia, Thailand, Vietnam, China, India, Korea, the Philippines, New Zealand and Australia. Listed on the Mainboard of the Singapore Exchange Securities Trading Limited (“SGX-ST”), the Group employs more than 500 staff. For more information about Excelpoint, please visit:

About Sensor Solutions by Micronas

Micronas today offers the world’s broadest range of Hall-effect switches and sensors. The Company pioneered the market in CMOS Hall-effect sensors and was the first to manufacture in CMOS technology. This technology allows integration of the Hall-effect sensing element with standard electronic devices such as amplifiers, logic circuits, and volatile and non-volatile memories.

Micronas’ expertise in Hall sensors combines perfectly with its CMOS and mixed-signal design resources to create accurate, intelligent sensors for a broad range of applications. The ever-increasing demand for highly robust, reliable and energy-efficient applications means that demand for these smart sensors will continue to grow.

About Micronas

Micronas (SIX Swiss Exchange: MASN), a semiconductor designer and manufacturer with worldwide operations, is a leading supplier of cutting-edge sensor and IC system solutions for automotive and industrial electronics. Micronas offers a wide range of Hall-effect sensors and embedded microcontrollers for automotive and industrial applications, for instance in drive trains, chassis frames, engine management and in convenience functions.

Micronas serves all major automotive electronics customers worldwide, many of them in continuous partnerships seeking joint success. While the holding company is headquartered in Zurich (Switzerland), operational headquarters are based in Freiburg (Germany). Currently, the Micronas Group employs around 900 people. For more information about Micronas and its products, please visit

For media enquiries, please contact:

Excelpoint Technology Ltd

Josephine Ng
T +852 2262 9161


Micronas Press Contact
T +49 761 517 2324

Posted on 21 Mar 2013